Hi, I’m Pavel, a multidisciplinary designer from Estonia with over 17 years of experience. I specialize in user interface design, websites, and creating brand identities for digital products and services. I’ve also launched and currently run my own digital agency, semiotika.studio
Reach me out
Modadash
2025 - current
Art Director
N/A
Salto X
2023 - 2025
Lead product Designer
N/A
Rapid
2020 - 2023
senior product Designer, design system lead
led the design system, making it easier for teams to work faster and keep things consistent across all products. I also led the product design for the API marketplace, which includes over 40K APIs and serves 4M+ developers, constantly conducting user interviews with them.
Bolt
2018 - 2020
senior product Designer, design system lead
handled the client app, doing user interviews, usability tests, and more. I built a design system from the ground up to keep everything consistent across different products. I also led the rebranding from Taxify to Bolt, managing all the visual aspects.
Pipedrive
2017 - 2018
Senior product Designer
N/A
Admirals
2013 - 2017
Senior product Designer
N/A